Fischer Brewery

Fischer is a brewery in Schiltigheim, France.

Contents

History

The Fischer brewery was founded in 1821 in Strasbourg, in the Alsace region in France, and moved to Schiltigheim in 1854, apparently because of the good quality of water there. In 1922, they took over the neighbouring Adelshoffen brewery and became Groupe Pêcheur (the French translation of the German Fischer). Groupe Pêcheur was in turn taken over by Heineken in 1996.

In 2008 Heineken announced that it would close the brewery by the end of 2009 and transfer its production to the l'Espérance (en: hope) brewery, also in Schiltigheim.[1]

Products

Fischer produces Desperados, a pale lager flavored with tequila. Desperados has a 5.9% ABV. Desperados was first brewed in 1995 in Spain, and is the fourth largest beer in this market. The beer is now sold in over fifty countries. As of May 2009, SHS Sales and Marketing have now taken over the UK distribution of Desperados beer after Tiger beer went out of business. The company uses the Beverage Brands arm of the group, which owns WKD & WKD Core, to push the brand in to independent outlets while SHS concentrate on the managed, leased and tenanted side of the business.

Desperados' listed ingredients are water, malted barley, glucose syrup, corn, sugar, aromatic compounds (75% Tequila) citric acid, and hop extract.

The firm also brews Desperados Mas. This is 3% ABV and flavoured with both tequila.

See also

References

http://www.shs-sales.co.uk/articles/119/1/Desperados-looks-to-develop-with-SHS-Sales-amp-Marketing/Page1.html

External links